Platform: Data and machine learning

Accelerate time to key insights

Quickly inform key business decisions with data visualization and auto-generated insights. UserTesting’s machine learning (ML) models are trained to pinpoint key moments in the customer experience, displacing hours of manual analysis.
Photo of three people looking at computer

Bridging quantitative and qualitative insights with ML

UserTesting’s AI and ML implementation is designed to remove repetitive tasks while allowing humans to focus on nuanced, high-cognitive tasks. Our proprietary ML models are trained on massive volumes of unique conversational and behavioral data that have been processed through the UserTesting platform over the past decade.

From participant quality control to sentiment and intent analysis, we embed our ML models throughout the insights discovery and analysis workflows in order to accelerate time to critical insights.

Interactive Path Flows

Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and navigate you to key moments in the customer journey.

Interactive Pathflows Screenshot

Sentiment and Intent Path

ML-generated Sentiment Path automatically display positive and negative sentiments corresponding to specific points in the customer experience.

Intent Path identifies over 100 intents and behaviors like browse, search, or comparison to discover which actions correspond to an intended goal like add to cart.

Hover over the path to quickly jump to the relevant video clip for more context.

Sentiment and Intent Path screenshot

Instant Insight

Instant insight drives efficient post-test analysis by automatically identifying patterns, anomalies, and correlations across contributor sessions. Findings can be mapped to customer intent or goals in the Interactive Path Flows using custom tags.

Instant insight by UserTesting

Keyword mapping

Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together so that you can directly drill in and understand the why behind each sentiment.

Keyword Mapping Screenshot

Click maps

Quickly gain visibility into customer interaction patterns with Click maps. Discover which web page elements they’re engaging with or get a detailed list of every interaction they have with an individual screen element. Click maps will aggregate all contributor data into a single visualization for faster analysis and sharing.

UserTesting Click maps screenshot

Audience QA and performance management

Each contributor—a participant in the UserTesting network—is evaluated before they join the UserTesting Contributor Network to ensure high-quality session results. Machine learning models are also employed to accelerate the acceptance and inclusion of high-quality contributors that regularly receive 4 or 5 star reviews from customers like you.

Audience QA and Performance management

Accelerating insight extraction with ML

Natural language processing icon

Natural language processing

Computer vision icon

Computer vision

Sentiment analysis icon

Sentiment analysis

Behavioral analysis icon

Behavioral analysis

Intent analysis icon

Intent analysis

Data visualization icon

Data visualization

Faster access to contextually rich customer insights with UserTesting